13 Ways to Reduce Bounce Rate and Increase Your Conversions

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In case you’ve been struggling to extend search visitors to your web site, enhance e-mail signups, get extra leads and purchase extra shoppers, it’s doable that your bounce fee is just too excessive.

In different phrases, guests and prospects who go to your touchdown web page bounce off, earlier than they even provide you with an opportunity to transform them.

Whilst you wish to improve most metrics measures, you don’t desire a greater bounce fee. However what is taken into account an excellent bounce fee?

One technique to improve your conversion fee is by having extra touchdown pages.

In response to Navneet Kaushal, whenever you start to see a excessive bounce fee in your touchdown pages, it’s a sign that your web site and content material advertising and marketing technique wants a severe redesign.

Decreasing your bounce fee helps to enhance your conversion fee. When you perceive that conversion structure, you may develop a transparent content material technique that may develop what you are promoting.


I’ll break down the specifics for you, on this in-depth article. I’ll additionally present you what sensible entrepreneurs are doing to spice up their conversion charges and construct profitable websites that generate search visitors on a constant foundation.

What Is Bounce Charge?

Once you’re working onerous to extend your web site’s search efficiency, one of many issues that you need to do is to scale back a excessive bounce fee. In different phrases, a excessive bounce fee is a symptom that one thing is flawed in your technique – you’re not attracting the appropriate web site customer or the guests coming don’t have an excellent consumer expertise.

So, what precisely is bounce fee? Try the reason under:


When a consumer (e.g., buyer, prospect, or reader) visits your web site on any web page (generally known as an entrance web page) and leaves with out visiting different pages on the identical area, that’s a bounce. Your bounce fee is the share of all customers who enter and exit on the identical web page, with none clicks to different pages in your web site.

A excessive bounce may imply you don’t have an attractive, well-organized touchdown web page.  You won’t have a touchdown web page in any respect, creating CTA confusion in your foremost house web page.

Listed under are 13 confirmed methods to scale back bounce fee and enhance conversions on your weblog:

1. Enhance Your Content material’s Readability

One motive that your goal prospects may depart your web site is a scarcity of readability. Person expertise begins when your content material is readable and legible. Particularly, massive chunks of textual content scare readers away, so keep away from them.


I’ve additionally been seeing a number of firm blogs with nice content material and awful formatting. This leads to a better bounce and quicker exit fee.

Consequently, prospects don’t even get to the deserves of the content material. That doesn’t create an excellent consumer expertise.

In case you have a look at just a few of my posts, you’ll see how I structure my posts in an easy-to-read format.


Even after I’m explaining technical web optimization practices, I nonetheless break up the put up and write like I communicate.

First, the headline – huge and daring. Then, I exploit subheadings and bullet factors to make the article simpler to learn.


Listed below are just a few suggestions that can assist you format your content material and make it extra readable:

  • Use subheadings to throw extra mild in your subject.
  • Use bullet factors to elucidate advantages or factors price noting.
  • Use loads of charts, pictures, screenshots and quotes from trade specialists, the place applicable.
  • Daring key phrases just a few occasions (don’t overdo this).
  • Ask a variety of questions in your content material, to offer readers an invite to take part, as an alternative of simply learn.
  • Finish your content material with a subheading entitled “conclusion.” This tells the reader to rapidly learn the previous few phrases and take motion. Make your conclusion actionable.

You may check how readable your web site is at www.read-able.com.

Nearly each WordPress theme means that you can simply format content material for the best consumer expertise and mitigate a excessive bounce fee.

2. Keep away from Popups – Don’t Disrupt the UX

Do you know that 70% of customers say that they discover irrelevant popups annoying?

It will by no means change – most individuals will all the time hate popups. Amongst web site homeowners and entrepreneurs, it’s an intensely debated subject: whether or not to make use of popups or to keep away from them.


I don’t use popups, as a result of they annoy customers and result in a better bounce. I do know that after I go to a web site and a popup disrupts my studying, I’ll resolve to depart. Some entrepreneurs even use aggressive and even bullying language of their popups, which solely makes my rapid departure extra seemingly. I believe I’m not alone and most would agree this will result in a foul consumer expertise.


Then again, popups work. There’s no denying the truth that they’ll develop your e-mail listing rapidly.

If that’s the best way you wish to go, positive. However, if you wish to construct a long-term web site that generates a number of natural guests, think about limiting or completely avoiding popups.  Or, at a minimal, make them as unobtrusive and un-annoying as doable.

Some popups are nicely designed and they’re going to convert guests into long-term readers, which is a part of enhancing conversion charges. However, after we’re speaking about search engine visitors and what makes search customers excited, it’s a terrific consumer expertise.


three. Create a Compelling Name-to-Motion

After you’ve attracted guests together with your headline and constructed curiosity with the content material, don’t lose them with a weak CTA. The motion you don’t need is a rise within the exit fee. You need each web site customer to purchase, or at the very least give it some thought.


No matter you do, ensure that your CTA is compelling. It ought to compel customers to click on and see what’s on the opposite facet.

When optimizing the CTA, each component issues. Even one thing as seemingly small as altering the textual content on a button could make an enormous distinction. Particularly, it will possibly have interaction customers and make them a useful resource web page in your web site, thus decreasing the bounce fee.

Sprout Social, a social media administration software program enterprise, understands that giving customers a free trial interval and educating them alongside the best way is a surefire technique to convert extra customers into prospects.

You will get a buy-in with out getting a purchase from a consumer with a CTA that may be a free trial. It will aid you obtain an excellent bounce fee. Overview your touchdown web page, whether or not a WordPress theme or not, to see how one can supply one thing with urgency and get a web site customer to take constructive motion.

In case you’re within the SaaS enterprise, providing free trials really works. Your free trial ought to be made plain in your CTA.

Do not forget that nice calls-to-action will enhance usability.  When that occurs, your excellent prospects will gladly keep in your web site. Each second spent in your web site, as a result of an enhanced CTA, will enhance your conversion fee and decrease your bounce fee.

four. Enhance Your Model Storytelling

Storytelling will captivate the minds of your audience members. However, it’s important to use it nicely. Do not forget that your prospects are wired to recollect and reply to good tales.

Storytelling can deliver your model to life.

You’ve received to acknowledge how folks learn content material. They’re principally scanning a web page, in search of one thing that stands out. It may very well be a subheading, a phrase, a time period or a picture. Storytelling can join these eye-catching parts with the remainder of your content material.


In fact, you want readability in your content material. However, storytelling helps your content material attraction to customers in a dynamic, emotional means. Because of this, they’ll start to belief you extra.

So, how do you have to incorporate storytelling into your content material, in case your purpose is to construct a loyal viewers that may learn your content material, reply to your presents and participate in your adventures?

Make prospects the hero: Ann Handley stated that if you need your story to be memorable and really result in enterprise progress, then “make the client the hero of the story.” It boils all the way down to placing prospects first and offering high-quality content material that they’ll discover useful to share. And, sharing demonstrates a degree of belief. Belief enhances consumer expertise.

Copyblogger tells good tales. In actual fact, Brian Clark constructed Copyblogger Media by telling nice advertising and marketing tales and creating an unlimited quantity of high-quality content material.


As we speak, the corporate has grown right into a $7 million digital firm. Their challenge, Rainmaker.fm, a digital advertising and marketing podcast, can also be thriving, as a result of good storytelling. In all, they’re placing the audience first – and making their prospects the heroes of their tales. And, who doesn’t wish to be seen as a hero?

Be truthful: Nice storytelling is born from a passionate perception within the reality.

For instance, should you imagine in serving to prospects discover the appropriate content material on-line in your trade, then don’t shrink away from sharing your story of failure. Do not forget that the story of failure is commonly the story that your audience most needs to listen to.

You’ve received to place your self of their footwear and see issues from their perspective. No matter you do, don’t deceive them, even with one of the best of intentions. It’ll damage each your credibility and your readers.  They may depart, growing your exit fee, once they suspect you’re not being upfront. Usually, they gained’t be again.

In storytelling, you’ve received to keep away from something which may jeopardize your credibility. So, be sincere in your storytelling. J

5. Hold Your Weblog Recent With the Proper Content material

Conserving your weblog recent, with the appropriate content material, will all the time yield one of the best ROI.

In response to HubSpot, companies that replace their blogs with recent content material frequently will generate extra leads than those that don’t. Nonetheless, it’s essential to differentiate highly effective content material from the appropriate content material.

Highly effective content material could evoke a “wow” response out of your readers, however it could not remedy their issues. In distinction, the appropriate content material will wow them, nevertheless it’ll additionally give them actionable tricks to implement and produce outcomes for them.

Earlier than Google added cellular responsiveness as a rating issue, cellular bounce charges had been about 60%. However, now that websites are displaying nicely on smartphones, tablets and different cellular units, the bounce fee will enhance (i.e., cut back).

If you’re new to running a blog, a easy WordPress theme with the appropriate plugins might be your hero, as a result of it’s up to date usually and maintains responsiveness on the backend. Your job is to maintain guests responsive.


By constantly including recent content material, you’re progressively constructing momentum and establishing belief. Do not forget that readers are very intelligent and might see by means of misleading and manipulative ways. However, they’ll additionally bear in mind each motion step that you simply take and the phrases that you simply use. They’ll come to belief you.

And, that implies that your repeat guests will start to exceed new guests, which begins to extend your conversion fee. You may generate extra income from repeat guests since you’ve established a degree of belief with them. 

Observe: an excellent bounce fee will not be measuring strictly who isn’t shopping for.  This metric is figuring out the positioning customer who isn’t desirous about staying on the positioning. If folks keep, learn and have a look at different elements of your web site, there’s a good probability you will have developed belief and they’re going to return.


6. Goal Key phrases With Excessive-Worth Visitors

Key phrases could make or break your content material advertising and marketing marketing campaign. If you wish to enhance search efficiency, begin concentrating on high-value key phrases, as a result of that’s the place the high-value visitors is.

In response to LinchPin web optimization, an ideal high-value key phrase sits on the intersection of 4 essential metrics:

  • Visitors worth
  • Conversion worth
  • Persona worth
  • Model worth


Do you know that 97% of Google’s income is from promoting? The majority of their income comes from concentrating on costly key phrases.

All key phrases should not created equal. Some are going to deliver you priceless visitors, whereas others will solely hold you ready by the facet of the street for a trip that most likely isn’t going to come back.


Merely writing content material on your weblog won’t adequately cut back your bounce fee or enhance conversions. You’ve additionally received to focus on key phrases with high-value visitors.  These key phrases, in flip, will ship high-value prospects to you.

What are these key phrases? As you already know, industrial and informational key phrases are the 2 main classes and each search time period falls into one or the opposite.

Informational key phrases are used to create consciousness, whereas industrial key phrases present a robust need for the particular product and instantly end in gross sales. Connecting the dots, robust need contributes to good bounce fee metrics.

After I say high-value key phrases, I’m speaking about these key phrases that help in-depth and highly effective content material that your customers will spend extra time studying.

Do not forget that the extra time they spend in your web site, the extra seemingly they’re to wish to learn extra and the extra they arrive to belief you. That’ll slice your bounce fee by half or much more.

There should still be an exit fee of tourists who don’t purchase the primary time, however they aren’t bouncing.

Some key phrases are for “simply visiting” visitors. Sure, they might be looking for these key phrases, however they’re probably not that dedicated to studying each piece of content material that will get despatched their means.


Nonetheless, different key phrases are extremely focused to the client’s current wants. If the content material author creates persuasive content material, concentrating on that key phrase, it will possibly captivate the viewers a lot in order that they’ll gladly learn it and share it with others.


Excessive-value key phrases are highly effective. They not solely enhance your visitors, engagement and conversion fee – however in addition they improve your authority and on-line status.

Websites with greater bounce charges don’t take the time to construct authority. They’re simply throwing content material on the market.

Having seen the potential of particular key phrases in sending high-value visitors to your web site, how do you discover the appropriate key phrases?

It’s loads simpler than you may suppose. Merely comply with these steps:

Step #1: Go to Google Key phrase Planner. Ensure you’re logged in together with your Gmail account. Plug your foremost key phrase + a qualifier into the search field and click on “Get concepts.” We’ll use the web site design technique for example.

The high-value key phrases from the listing are:

  • freelance internet designers
  • internet design costs

What’s the intent behind these key phrases? Take freelance internet designers: the searcher is principally in search of an inventory of freelance internet designers. In case you’re an internet designer and wish to entice this type of buyer, you’ve received to know the client cycle.

Folks looking for these key phrases aren’t prepared to purchase but. They’re simply making an attempt to determine which is one of the best service or deal earlier than they make a last resolution.

Another excuse the key phrase is high-value is that you could create a sequence of articles with your content material and lead the client from one web page to the subsequent, thus decreasing your bounce fee. Every web page may, for instance, showcase one firm or skilled, their charges, work schedule, and phrases.

Take this instance, from Made for Mums. They current 20 meals to eat throughout being pregnant in a slide presentation – every slide is a separate internet web page.

As readers transfer by means of the pages, they’re growing the worth of that web page and decreasing bounce fee, all with out realizing that they’re visiting 20 separate pages.


Step #2: Dig for high-value model key phrases that the searcher makes use of to find the varied product fashions for a specific model.

This will likely work greatest in ecommerce web optimization. However, should you’re sensible, it’s also possible to use model product key phrases in your trade.

Nonetheless utilizing the key phrase planner, sort in your model key phrase, to search out its variations (e.g., nike coaching footwear).


You could possibly flip every of those high-value key phrases into headlines that may entice loads of natural clicks and social shares.

The key phrases are:

  • low-cost nike coaching footwear
  • nike baseball coaching footwear
  • new nike coaching footwear

Recent, clickable and benefit-driven headlines:

  • 20 Low-cost Nike Coaching Sneakers Underneath $70
  • The Prime 9 Nike Baseball Coaching Sneakers You Ought to See
  • New Nike Coaching Sneakers: The place to Purchase Fashionable Coaching Sneakers

In abstract, hold the next suggestions in thoughts, whenever you’re in search of high-value visitors:

  • Goal high-value key phrases that may lead the client from Level A to Level B.
  • Goal key phrases the place the consumer intent will not be restricted by the key phrase itself.
  • Write one of the best and most in-depth content material that you simply presumably can – don’t draw back from making it emotionally related to your prospects.
  • Don’t stuff key phrases – it may get you penalized. As a substitute, goal LSI key phrases to drive further search guests.

You may also take a look at these different strategies for bringing down these bounce charges.

7. Appeal to the Proper Guests

In her ebook Content material Technique for the Net, Christina Halvorson wrote that “higher content material means higher enterprise for you.”

Larger bounce occurs whenever you’re getting the flawed web site customer from the beginning. This can be a concentrating on downside.

In case your content material technique isn’t yielding the appropriate guests and elevated gross sales for you, it’s time to enhance. There’s nothing as highly effective as publishing customized content material that’s “proper” on your market, utilizing a content material technique that takes every stage of the shopping for cycle into consideration.

Brian Dean boosted his conversions by 785% in sooner or later, with A/B break up testing, as a result of he acknowledged that the normal e book giveaway is now not efficient for constructing a large listing. He created the “content material improve” technique, which has now grow to be a advertising and marketing customary.

The error that a variety of content material entrepreneurs make is attributing a excessive bounce fee to a scarcity of high quality content material. However, the time period “high quality” is relative. Your definition of “high quality” might not be the identical as mine. The next bounce is likely to be higher attributed to the flawed content material.

For instance, within the web advertising and marketing world, prolonged articles (often 2000+ phrases) are thought of prime quality, as a result of they have an inclination to handle each query or concern of the audience.


Then again, this isn’t true in non-internet-related industries, like well being, leisure, and finance. In these industries, shorter, informative articles are inclined to carry out higher on social media platforms.

This can be a lesson for you when constructing a marketing campaign or creating content material: At all times goal the appropriate guests. In case you run a Fb Adverts marketing campaign, drill down into your marketing campaign and get to the appropriate folks.

The worth of the appropriate viewers can’t be overemphasized. In an interview with Forbes, Robert Kiyosaki stated that the important thing to his success in constructing a multimillion-dollar model round monetary literacy is “simplicity.”

That is really putting as a result of I’ve usually advocated the usefulness of the KISS (hold it easy silly) idea.

It’s a sequence response. Once you create the appropriate content material and use the appropriate channels to distribute it, you’ll in the end attain the appropriate viewers that might be desirous about your supply. You’ll develop an excellent bounce fee.

That is the best technique to make advertising and marketing give you the results you want. For instance, should you promote data merchandise (akin to ebooks or software program) and providers, you’ll double or triple your gross sales conversion fee simply by attracting the appropriate prospects.


Additional, analysis information from HubSpot exhibits us that 50% of client time on the internet is spent participating with customized content material that’s tailor-made to them.

eight. Write Engaging Meta Descriptions for Search Customers

Numerous firms don’t optimize their meta descriptions for search customers. Because of this, their click-through fee continues to say no.

Possibly they didn’t suppose that it was that essential – however it’s. When customers sort a key phrase into Google search, any phrase that matches the search time period is bolded, to distinguish it from the remainder and to inform the searcher to contemplate that consequence.

Meta descriptions are HTML attributes that describe what a specific internet web page is about. Serps use meta descriptions to show a snippet of your internet web page, in order that customers can decide whether or not a specific search result’s proper for them, simply by studying the outline.


The optimum size for a meta description is 155 characters. If an internet web page description is longer, the remaining characters won’t present within the search outcomes pages. As a substitute, you’ll see an ellipsis (…) on the finish. This will likely trigger a better bounce fee as a result of folks felt misled about your web site.

Earlier than you may efficiently write a beautiful meta description, you’ve received to know the anatomy of a search consequence and the place the meta tag suits in.

One of many ways that I employed to develop Gawker Media’s visitors by 5,000,000 guests was to create a novel meta description for every web page, as an alternative of permitting Google to robotically pull the positioning’s slogan or preliminary copy.

So, how do you write a beautiful meta description?

In case you’ve received the All In One web optimization pack put in in your WordPress weblog, that is simple to do. For each put up that you simply publish (every of which is a separate internet web page in your web site), you may present a novel meta description. Use the following pointers:

Embrace the goal key phrase: Since a meta description is principally focused at search customers, ensure that the key phrase they’re looking for is current in your description. Nonetheless, this doesn’t imply that you need to go stuffing key phrases into descriptions. Quite the opposite, you need to completely proceed to write down naturally.

For instance, let’s say that your foremost key phrase is greatest plumber in NY. Right here’s learn how to embrace it in your description naturally:


You may see that I discussed the key phrase simply as soon as within the description – no more. Additionally, discover how the key phrase flows into the remainder of the copy, so it doesn’t seem manipulative. This helps obtain an excellent bounce fee the place a web site customer will come to see what the positioning is about and hopefully be enticed by the CTA.

Use a call-to-action: Search customers – all customers, actually – want you to inform them what to do subsequent.

Nonetheless utilizing the above key phrase (greatest plumber in NY) as our instance, right here’s learn how to use it as a call-to-action in your meta description:


9. Create A number of Touchdown Pages for Excessive-Quantity Key phrases

As talked about firstly of this text, the extra touchdown pages you will have, the higher. You’ll create a richer expertise on your customers.

Creating extra touchdown pages additionally will increase your search click-through fee. In that respect, it’s a numbers sport.

One of many metrics that’s analyzed by Google Analytics is the exit web page. In case you have a look at your dashboard, you’ll most likely discover that most individuals are exiting your web site from the homepage. The speed at which customers exit your web site homepage usually correlates to a excessive bounce fee.


To unravel this downside, create extra touchdown pages, based mostly on the high-value key phrases that persons are looking for in your area of interest. I confirmed you earlier learn how to discover these priceless key phrases that will improve engagement together with your weblog and a constructive consumer expertise.

After you have extra touchdown pages, first ensure that they’re simple to navigate, then hyperlink to all of them out of your homepage. You may even hyperlink to the separate touchdown pages in your navigation menu. You might need a better bounce if folks don’t rapidly discover what they hoped for. A number of touchdown pages assist right here.

Some firms who’ve elevated their variety of touchdown pages from 10 to 15 have seen a 55% improve in leads.


And, the extra optimized touchdown pages that you’ve got, the decrease your bounce fee might be. It will vastly enhance your conversions, as nicely.

So, why are so many companies not creating extra touchdown pages? In response to MarketingSherpa’s Touchdown Pages Handbook (2nd version), it’s as a result of they don’t know learn how to go about it.

Fortuitously, making a high-converting touchdown web page is now simpler than ever. You could possibly use pre-made templates from Unbounce, Instapage or Onepagelove.

10. Velocity Up Your Web page Load Time

How essential is web site pace to customers? Effectively, customers count on an internet web page to guide in 2 seconds or much less. After three seconds, customers will now not wait on your web site to load – they’ll simply transfer on to your competitor’s web site.

The slower your touchdown pages load, the upper your bounce fee might be. And, Google can also be involved about web site pace – you may slip in rankings, in case your web site is constantly sluggish to load, leading to a better bounce fee.

The underside line is sluggish web site can destroy what you are promoting and discourage potential prospects from shopping for from you. These client conduct statistics provide you with a clearer image:


So, what’s your present web site pace? Discover out by utilizing the Pingdom Velocity check instrument. On the homepage, sort in your web site URL (e.g., quicksprout.com). Click on the “check now” button.

Subsequent, analyze your pace and decide if it’s time to make an enchancment on this space.


So, how do you improve web site pace and decrease your bounce fee?

Foodmom improved its web site pace to 1.17 seconds.


Among the methods Foodmom used to extend web site pace embrace:

  • Eradicating question strings from static pages to enhance efficiency
  • Optimizing pictures with WordPress plugins
  • Tweaking .htaccess file

Roman Randall additionally improved his web site pace by 90.03%, with each minor and main adjustments:


See additionally: The best way to Make Your Web site Insanely Quick

11. Set Exterior Hyperlinks to Open in New Home windows

Designing with the consumer in thoughts is a vital a part of any profitable internet design technique. Once you open exterior hyperlinks in the identical tab, you create again button fatigue for customers.

What this implies is that each time a consumer clicks a hyperlink to an exterior web page, they should click on the again button to come back again to your web site (assuming they resolve to go to once more – they might get distracted by the brand new web site). It will lower your web page views.

And, in the event that they visited 4 completely different exterior hyperlinks out of your tab, they’ll click on the again button 4 occasions. That is time-consuming and annoying. It additionally will increase each exit and bounce fee.

In case you use a WordPress theme, you may obtain and set up the WP exterior hyperlinks plugin. It’ll robotically set your entire exterior hyperlinks to open in a brand new tab or window.

12. Make Your Web site Cell-Pleasant

Is your web site responsive? When prospects go to your web site on their iPhone, iPad, tablets and different cellular units, will it show completely?

It’s time to take your model to cellular as a result of your prospects have their cellular units with them in every single place.


We’re residing within the cellular age. Nearly 95% of your prospects are on cellular, so your web site have to be optimized for them.

In case you’re not satisfied but, listed here are just a few fast info:


Do not forget that Google follows customers. One of the simplest ways that Google will get correct data is by monitoring the actions of customers in your web site, from desktop and cellular.

In actual fact, mobile-friendliness is a rating issue. Because of this in case your web site will not be mobile-friendly, irrespective of how helpful your content material could also be, it gained’t rank nicely in Google outcomes pages.

Firstly, check your web site, by following these steps:

Step #1: Go to Google’s mobile-friendly check instrument. Plugin your web site URL (e.g., qualaroo.com). Click on the “ANALYZE” button:

Look forward to the web page to course of:

Step #2: Examine your consequence. In case your web site is mobile-friendly, you’ll see a web page like this:


In any other case, you’ll see a consequence web page just like this:


Many companies didn’t beforehand have a responsive (i.e., mobile-friendly) web site. Consequently, after Google adjusted for responsiveness in its algorithm, these websites noticed a drop in search rankings and visitors. The sensible ones optimized their pages.

In case you’re a WordPress theme consumer, it’s very simple to make your web site responsive. All you’ve received to do is set up the JetPack plugin and activate the cellular theme. You may also use the WPTouch plugin.

In case you’re not utilizing a WordPress theme and also you’re not a technical individual, you could must get an expert that can assist you out.

See additionally: three Steps to Improve Your Search Visitors With Google’s Cell-Pleasant Replace

13. Present Credibility

The phrase “credibility” is the power to encourage perception or belief in different folks. Identical to status, credibility isn’t what you say about your self, however how different folks understand you. Credibility issues – don’t ignore it.


No matter you do on-line, acknowledge that it will possibly’t all be about making a fast buck on the expense of your status and ideas. As a substitute, use each alternative to assist others.

I can’t provide you with an express guidelines of issues to do, to extend your private credibility. Nobody can, actually. However, over time, being clear and giving freely loads of priceless assets free of charge have each been instrumental in my success.

Fortuitously, the extra credible you might be, the extra money you’re more likely to make. A analysis examine by Shopper Net Watch discovered that four out of 5 customers say that having the ability to belief the knowledge they learn on an internet site is essential.

In a nutshell, you don’t purchase from folks you don’t belief, do you?


A reputable web site does the next:

  • Makes folks belief and imagine what it says (the content material)
  • Provides folks reassurance that their private data is protected
  • Instills confidence in them, when spending their hard-earned cash
  • Eliminates the shopping for dilemma (e.g. ought to I purchase or not)

Peep Laja, founding father of ConversionXL, shares a number of the methods that you could make your web site extremely credible within the minds of your customers:


On-line customers really feel excited, when shopping for from manufacturers like Apple, Amazon, and Zappos, as a result of, of their minds, these manufacturers are credible.


On this article, I’ve proven you many methods to scale back your bounce fee and enhance your conversion fee. However, with out high-quality content material, even should you succeed at reducing your bounce fee in half, your threat of accelerating it once more is excessive.

To keep away from that, map out a content material technique and an editorial calendar. You’re studying this weblog at this time, as a result of I’ve made up my thoughts to place you first, by creating in-depth content material that you simply’ll discover useful.

I’ve an excellent bounce fee. I’ll be stunned if my bounce fee will get greater than 50% as a result of most readers spend a notable period of time on my web site. That’s what each web site proprietor has to work in the direction of – progressively growing the time that customers spend studying their content material.

In all, hold at it and keep constant. I do know that a number of the methods right here may produce pretty fast outcomes, however don’t count on that. Continue to grow your web site viewers. As you fulfill your customers, they’ll gladly inform others about you – thus enhancing your search visitors, inbound hyperlinks, and lead era.

Did you discover any of those 13 methods for decreasing your bounce fee useful? Share your expertise under.

Consulting with Neil Patel

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