How to Use Reverse Image Search For Competitor Research

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How to Use Reverse Image Search for Competitor Research

What do backlinks, reverse picture search, and your small business have in widespread?

Your backside line.

Positive, you may weblog till you will have tons of of posts in your web site, however it takes time.

Can your small business afford to attend? In all probability not.

That is the place a backlinks technique is available in. Not solely can it assist with boosting your area authority (DA), however it might expose your small business to a brand new viewers who might wish to purchase from you when you goal the suitable websites.

How do you discover these websites? Reverse picture search. When completed appropriately, you should use it to snoop in your rivals and discover the backlinks boosting their DA and earnings.

Right here’s the way to flip their backlink success into yours.

What Is Reverse Picture Search?

A reverse picture search makes use of a picture rather than a text-based question.

All it’s good to do is add a picture onto a search engine, and also you’ll get an inventory of knowledge. These particulars often embody:

  • file kind
  • supply of the unique picture
  • picture measurement
  • different sizes of the identical picture
  • web sites utilizing the picture
  • associated pictures

Whereas many individuals use reverse picture search to verify if somebody is stealing their content material, it’s a robust software within the fingers of a savvy digital marketer.

I’ve used reverse picture search to develop my backlinks by 26 %, however it may well accomplish that far more than discover unclaimed backlinks. When completed proper, it may well provide the higher hand over your rivals whereas rising your authority.

Why Would You Use a Reverse Picture Seek for Competitor Analysis?


Utilizing reverse picture search in your rivals is likely one of the finest link-building methods most individuals skip.

Not having any backlinks is a cause greater than 90 % of internet sites don’t get visitors from Google.

By importing a photograph of a competitor’s headshot or firm brand, you may see at a look the place their inbound hyperlinks are coming from and begin constructing an inventory of backlink alternatives.

Why is that this essential?

Backlinks are a invaluable Google rating issue. The search engine makes use of hyperlinks from different websites as a vote of confidence.

In line with a examine by Backlinko, the location holding the #1 spot on Google has, on common, three.8x extra backlinks than these in positions two by way of 10.

By analyzing the place your rivals are getting hyperlinks, you may decide what websites are serving to develop their authority and get a slice of the pie for your self. Getting these backlinks might assist develop your visitors, construct your authority, and doubtlessly one-up your competitor.

For instance, let’s say you’re competing with me. For those who reverse picture search my headshot, you’ll see outcomes like these earlier than the fold:

reverse image search - Neil Patel headshot, before fold

While you scroll down previous this, you’ll see a number of extra pages:

reverse image search - Neil Patel headshot results, below the fold

For those who proceed to scroll by way of the outcomes, you’ll see I’ve been featured on websites like:

  • (DA 91)
  • Meltwater (DA 77)
  • Forbes (DA 95)
  • (DA 81)

These are all highly effective backlinks serving to me develop my area authority, web site visitors, and gross sales.

Do a Reverse Picture Search to Observe Your Opponents

Able to uncover these hidden link-building alternatives that lurk behind your competitor’s pictures? Right here’s a step-by-step information on the way to do it.

Step 1: Discover a Picture

What photograph do you have to use in your reverse picture search to trace your rivals? I’d advocate utilizing a headshot of the one that can be credited because the writer.

Use their LinkedIn profile image. They’ll doubtless use the identical headshot for his or her visitor running a blog bylines, similar to I do.

neil patel linkedin profile reverse image search

As well as to looking for a competitor’s headshot—or in case your competitor doesn’t have a “face” hooked up to it—seek for the model’s brand.

Step 2: Use Reverse Picture Search

You’ll be able to’t add a photograph on the usual Google homepage.

Click on on “Photographs” within the prime right-hand nook to load the reverse picture search characteristic or go to

Where to find reverse image search on Google homepage

Subsequent, click on on the digital camera icon.

google reverse image search camera icon

Select the headshot or brand you downloaded in step 1 and click on on the blue “Add an Picture” tab. Google will then return a outcomes web page that appears like this:

neil patel reverse image search results

Step three: Begin On the lookout for Alternatives

If we use the instance of my headshot, you’ll see the primary outcome factors again to this weblog.

Scroll down additional, and also you’ll see my writer profile for CoSchedule. The weblog has a DA of 57 and is a well-liked software for content material entrepreneurs. As a competitor, that is the sort of web site you need backlinks from or to write down visitor posts for.

Having a visitor publish on a excessive authority web site like CoSchedule might add to your credibility. You should utilize it to determine your self because the go-to professional in your area of interest and get your message in entrance of your target market.

Don’t overlook to reverse picture search your competitor’s brand! It will probably aid you discover alternatives to get listed on useful resource pages or area of interest directories.

reverse image search - neil patel logo

Discover Visitor Publish Concepts As soon as You’ve Accomplished the Reverse Picture Search and Competitor Analysis

Now that you simply’ve accomplished your reverse picture search, it’s best to have a grasp listing of internet sites your competitor makes use of for backlinks. Now what?

It’s time to provide you with visitor publish concepts, begin pitching, and, when a web site agrees to your visitor publish, ship compelling content material to drive visitors again to your small business.

You’ll have a a lot stronger pitch when you’ve got a number of weblog publish concepts. Right here’s the way to be sure you include content material the web site will love.

Learn Their Weblog

You don’t wish to make the error of pitching a weblog publish that’s already in your goal’s web site or gained’t add worth to their viewers.

Editors obtain a median of 10 pitches per day, and 20 % of them don’t totally learn 90 % of these pitches as a result of they will inform at a look they’re not definitely worth the time. Be certain yours is within the 10 % that the editors learn.

How? By totally reviewing the web site you’re concentrating on. After studying the location’s content material, it’s best to be capable to reply the next questions:

  1. Who’s the viewers? B2B, CEOs, mothers working from house, and so on.
  2. What’s the degree of the viewers? newbie, intermediate, superior, and so on.
  3. What kind of content material do they publish? three,000+ phrase tutorials, fast suggestions and methods, narrative essays, and so on.
  4. What are the content material gaps? Are they lacking a comparability between two common instruments? Are you able to supply a special perspective on a scorching subject?
  5. What subjects do finest? Use Buzzsumo to see what posts get essentially the most shares on social media.

Key phrase Analysis

Upon getting a number of subject concepts in thoughts, tie every thing along with key phrase analysis.

Presenting a singular visitor publish concept backed with a powerful long-tail key phrase reveals you understand how guests attain the location and, subsequently, can write for his or her viewers.

Plus, you need individuals to learn your publish. Selecting a key phrase with an honest quantity of visitors ensures you’re writing a weblog your target market will discover and devour.

Use Ubersuggest to search out excessive visitors, low competitors key phrases. Bear in mind to verify your chosen web site’s DA so you may goal the suitable key phrases.

using ubersuggest for keyword research after completing reverse image search competitor research

Pitch Your Visitor Publish After Doing a Reverse Picture Search on Your Opponents to Discover Potential Backlink Alternatives

I’ve an in-depth information on changing into a profitable visitor blogger, however listed here are the pitching fundamentals to comply with each time:

  1. Learn the Tips

    All the time verify to see if the location has visitor posting tips. In the event that they do, comply with them to verify your publish doesn’t get rejected. In line with analysis by PointVisable, 22 % of visitor posts are rejected for not following the rules.

  2. Personalize the E-mail

    Hop onto LinkedIn or learn the “About” web page and discover the precise particular person it’s good to e mail. For those who can deal with the weblog proprietor by identify, you’ll have the next probability of success than beginning an e mail with “Expensive Sir.”

  3. Introduce Your self

    Embody your trade experience, accolades, and hyperlink to different locations you’ve been revealed. You need the particular person to grasp you’re not a generalist. You’re an professional with one thing invaluable so as to add.

Reverse Picture Search FAQ

How do I reverse Google Picture Search?

Go to and click on on the digital camera icon. Add the picture and click on on search.

How do you do a Google reverse picture search on my telephone?

Obtain or take a screenshot of your chosen picture, then open the Google (not the Chrome) app in your telephone. Faucet the rainbow digital camera icon, enable any permissions it asks for, then faucet the gallery icon. Choose a picture out of your telephone, and Google will show the outcomes. It’s also possible to use Google Lens to take a photograph and seek for it.

How do you reverse picture search with Chrome?

For those who’re utilizing the Chrome browser (once more, not the app), you may reverse picture search by right-clicking on any image and choosing “Search Google for a picture.”

Is reverse picture search free?

Sure. It’s a free software you may entry by way of Chrome.

Reverse Picture Search Abstract

As you may see, reverse picture search is a robust backlink software. It will probably aid you establish the very best websites to focus on for backlinks and go after the websites giving your rivals ends in their enterprise.

Nevertheless, looking for a picture is barely the beginning. Upon getting an inventory of web sites, do your due diligence and pitch weblog publish concepts to determine your small business because the go-to professional.

Solely compelling weblog posts will get you the backlinks it’s good to rank greater on search, appeal to the suitable individuals onto your web site, and into your gross sales funnel.

Do you assume reverse picture search is an efficient solution to acquire a bonus over your rivals?

Consulting with Neil Patel

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