Is Google Affiliate Network (GAN) Really Shutting Down?

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In a phrase, Sure.

Google Affiliate Community is shutting down.

In GAN’s typical “automation is healthier than relationships” method, they introduced the closing of the Google Affiliate Community in a weblog put up.

Yep.  A weblog put up. (Learn the official weblog put up from Google relating to the closing of GAN right here.)

[features_box_grey width=”75%” + border=”2px”]GAN - pull quote of shut down[/features_box_grey]

Apparently, Google didn’t discover the private contact of an enormous buyer relations marketing campaign that personally contacts every service provider, adopted by a personal e mail blast to all GAN Associates (at a minimal) essential.

Apparently, there was no want to inform staff earlier than the announcement was made through the weblog put up, both.

As an alternative, everybody realized of the closing of GAN through the weblog put up.

Very attention-grabbing.

The tone of my remarks are uncharacteristically impolite and sounded fairly imply spirited; this wasn’t solely intentional.

However these are the details, as I do know them.

Many Retailers, Associates and OPM’s that relied upon GAN are actually discovering themselves in a precarious scenario that must be addressed.

Affiliate Entrepreneurs with their fingers on the heartbeat of Affiliate Advertising and marketing

google-affiliate-program-de

Graphic credit score: Tricia.me

I first heard of the closing of GAN from Tricia Meyer (my companion in online marketing awesomeness right here at AffPlan) on her weblog at Tricia.me the place she solutions the query for retailers, “What to do now that Google Affiliate Community is Closing“.

She has her finger on the heartbeat of Affiliate Advertising and marketing and works extensively with all the most important networks.

I, nevertheless, don’t work with GAN, so it received’t hurt my enterprise in any respect.

Some OPM’s, although, are additionally feeling a crunch from the announcement and should take motion for his or her purchasers — launching affiliate packages for his or her purchasers on various networks, like ShareASale (my community of selection!).

My pal (and fellow ShareASAle Lover), Greg Hoffman proprietor of OPM Agency, Hoffman Consulting, wrote an article on his weblog known as “Migrating Affiliate Applications from Google“.

Already, some Affiliate Entrepreneurs are publishing assist and commentary on the closure of Google Affiliate Community.

Retailers are already beginning to announce their plans.

These retailers who take note of weblog posts as their major methodology of studying in regards to the closure of necessary distributors’ companies, now know that the GAN platform will now not be accessible to supply affiliate monitoring options.

Fortunately for some retailers, GAN was merely one of many networks they ran on, they usually can merely inform their present associates to swap their GAN hyperlinks for his or her different affiliate monitoring answer.  (These multi-network retailers run affiliate packages on a couple of affiliate community or platform, in an effort to maximise their attain.  I guess they by no means contemplated the aspect good thing about mitigating dangers such because the closure of a community.)

Nevertheless different retailers, like Orbitz.com, are actually in a mad scramble to search out options to GAN.  Shifting networks will not be a enjoyable prospect for the Affiliate Supervisor.  (Usually, the tech division will not be happy, both!)

[features_box_grey width=”75%” + border=”2px”]Orbitz email to affiliates about GAN closure[/features_box_grey]

Typically, relaunching a program is a strong “cleaning” course of, whereby a program is pruned of “useless weight” — however this methodology of “home cleansing” is fairly excessive and used as a final measure.  Affiliate Managers will anticipate a hefty quantity of affiliate attrition with a change like this.

UPDATE:  Influence Radius is providing a migration help for former GAN Retailers.

The nice ol’ Days, and a Historical past of GAN

I keep in mind manner again within the good ol’ days, after I ran an organization I based known as “Kowabunga! Advertising and marketing”, the place we offered Affiliate Advertising and marketing Monitoring and Administration Options (for In-Home Affiliate Applications), a little bit firm out of Chicago known as Performics.  It was well-respected and centered on servicing giant web retailers.

A number of years later, they’d be offered to DoublClick.  Quickly thereafter, they had been offered to Google.  With that buy, Google entered the Affiliate Advertising and marketing Enterprise.  (Extra so than simply offering easy AdSense Adverts, which I don’t think about Affiliate Advertising and marketing.)

Ultimately, Google offered off the model “Performics” (and the Search Advertising and marketing Providers enterprise the division offered).  Now, Performics (the model) is just an company within the area.

Now, a number of years later, Google lastly made the choice to kill off this enterprise.

Google is now out of Affiliate Advertising and marketing.

[features_box_grey width=”75%” + border=”2px”]Google Affiliate Network is shutting down[/features_box_grey]

I used to be by no means an enormous fan of Google Affiliate Community

A number of years in the past after I made my first record of the highest Affiliate Networks, I had given Google Affiliate Community my most controversial evaluate.  You may learn how harsh I used to be on GAN again then.

NOTE:  It’s at all times scary to say something adverse about anybody in your trade, for me.  Particularly if the trade is comparatively small and tight knit.  Particularly should you’re an individual who doesn’t wish to fire up controversy.  Particularly should you’re speaking about “The Google”.  😉

The Demise of Affiliate Advertising and marketing.  (Once more.)  (And once more.)  (And once more.)

With all the information that Google has, all the knowledge and expertise and mind belief Google has gained over time, the closing of a big Affiliate Community might reignite the endless claims of “The Demise of Affiliate Advertising and marketing”.  However, to me, Google was by no means actually within the Affiliate Advertising and marketing area and held on for just a few years longer than they actually needed to carry on anyway.

Good bye GAN.

 

 



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