Successful Website Migration: Non-SEO Observations and Conclusions

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Website migration

There’s hardly something extra nerve-racking for a web site proprietor than a significant web site change: be it the web site migration, its redesign, or each.

4 months in the past, this very web site had undergone a full makeover. It included its full redesign, multiple-URL replace, and a migration to a brand new surroundings. You will have not seen it as a lot, however we definitely did. It was nerve-racking, to place it mildly.

Now, trying again at what we had completed and what these efforts have resulted in, we are able to conclude with full certainty that the migration was a hit. In what follows, I want to share with you ways we did it; in hopes that it’s going to assist you in your individual web site migration.

1. Take Time to Put together

“By failing to arrange, you’re getting ready to fail” and nobody has ever summarized it extra eloquently than Benjamin Franklin. Create a guidelines of an important duties to knock out and work your approach methodically via it. Don’t rush right here. Due diligence at this stage will go a good distance.

2. Equip Your self

There are quite a few instruments on the market which may make your web site migration a smoother course of. In the middle of our transfer, we had leveraged two separate servers together with a free Cloudflare account. Not solely did such a setup assist us enhance the web site’s load velocity, however by switching the DNS information inside this instrument we have been capable of keep away from overwriting the previous (working) model of the web site with a brand new one solely to search out out that the brand new one wasn’t working correctly.

three. Work with the Finest

We’re neither an internet growth, nor an Search engine optimization company. Our focus has at all times been on affiliate administration and associated providers. So, we had partnered with the superb Mike Allen of Businesswright for the redesign of our web site, whereas the Search engine optimization half was supported by the stellar Eric Ewe who, whereas at Microsoft, dealt with the web site migration of the software program large’s web site.

four. Measure and Analyze

The very best observe is to measure your site visitors earlier than migrating the web site, and shortly after the migration — to determine any areas of concern. We monitored issues carefully, and I’m happy to report that not solely did our site visitors not decline, but it surely elevated on all fronts, and retains bettering too.

Website migration traffic

Moreover, our cell site visitors elevated by 21.42%, and since considered one of our priorities was to make the brand new web site as mobile-friendly as doable, and we’re excited to report this alteration.

5. Be Ready to Act

Lastly, keep in mind that you’re monitoring and measuring to not report the outcomes to anybody, however to attract conclusions and act upon them. Whether or not the outcomes are unfavourable or optimistic is irrelevant. Be ready to act in your findings — to enhance your web site’s efficiency additional.

I understand that this isn’t an Search engine optimization publish however there’s no deficit of those on the market. Good luck with your individual web site migration. Should you put together effectively, you will have all possibilities of succeeding at it.



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