Wix Review: A Top Website Builder

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Wix is an distinctive web site builder, permitting you to create a extremely purposeful and professional web site with zero coding expertise. Even net builders have entry to quite a few instruments to reinforce their website’s customization and performance.

In my view, Wix is one of the best web site builder for basic use, whether or not you’re a photographer, musician, restaurateur, blogger, or simply establishing a small ecommerce enterprise.

Wix In contrast To The Greatest Web site Builders

Whereas most web site builders are likely to concentrate on area of interest markets like ecommerce or content material administration, Wix is a jack of all trades. This web site builder casts a large internet, making it enticing to all types of people that want professional-looking web sites rapidly and cheaply.

Whether or not you’re a seasoned restaurateur seeking to promote your online business, a startup venturing into your first on-line enterprise, or an skilled net developer with out the time or assets to create a web site from scratch, Wix will be just right for you. 

Make sure to see all of my prime picks for one of the best web site builders earlier than you determine Wix is the best choice for you. There, I evaluate three extra providers in separate classes and embrace an in-depth information specializing in various kinds of web site builders, what standards you need to think about when selecting one of the best web site builder, and extra.

Who Is Wix Greatest For?

Whereas it’s straightforward to be transfixed by Wix’s advertising and options, the reality is that this web site builder targets a specific viewers.

Wix works exceptionally properly for people or small companies that need a skilled web site however don’t need to trouble with hiring an internet developer, registering a website identify, discovering a webhosting firm, and all that goes into establishing an expert web site.

Wix does a fantastic job of constructing a web based presence extra accessible to small companies and people.

Wix web sites are enticing, comparatively low cost, and fast to arrange. Wix additionally caters to numerous niches, together with running a blog, images, ecommerce, music, occasions, hospitality, bookings, eating places, boards, and far more.

Wix’s industry-specific themes, design templates, instruments, and assets usually really feel like the corporate had you in thoughts when creating its platform. Nevertheless, this all-inclusive tackle web site constructing can also be Wix’s Achilles heel.

The platform merely doesn’t provide ample performance and scalability for bigger companies and greater ecommerce web sites. For this, Shopify can be a significantly better possibility. 

Wix: The Professionals and Cons        

One among Wix’s best-defining options is the liberty it affords. You may create your splendid website, all the way down to your most popular pixelation.

Whereas freedom is an effective factor, newbies could discover the design potential barely overwhelming. Wix cures this by providing intensive assets, together with step-by-step tutorials, movies, articles, and a wealth of knowledge that will help you grasp the editor.

Wix additionally has distinctive components that you simply don’t see fairly often with web site builders. For instance, the Repeater characteristic permits you to simply replicate components for checklist gadgets with the same format and design however completely different content material.

One main problem when utilizing a web site builder is differentiating your web site from opponents utilizing the identical themes and templates. Wix affords way more customization choices than Weebly and sure different opponents.

You may inform that Wix prioritizes the person’s means to create distinctive web sites. The design potentialities are infinite, particularly within the arms of a seasoned developer.  


Intuitive Interface: Whereas the drag-and-drop characteristic is hardly a revolutionary idea amongst web site builders, Wix succeeds on this regard. You’ve unbridled freedom to maneuver components round with few restrictions. Moreover, the platform affords tips that will help you get the dangle of the instruments and templates. Wix additionally permits you to preview your cell website reasonably than cross your fingers that the cell website might be simply nearly as good because the desktop model.

Sturdy App Market: Wix has loads of built-in instruments to get began, however you may want extra performance in your website. Wix has a extremely populated app market that provides apps and widgets for nearly any performance you possibly can consider, together with occasions bookings, stay chat, publication, running a blog, opt-in kinds, pop-ups, on-line advertisements, boards, and far more. The app market affords greater than 250 integrations overlaying virtually each conceivable space of your on-line presence.

Constructed-In web optimization: It’s one factor to create a phenomenal web site, however a completely completely different territory getting your website in entrance of eyeballs. You may fill in metadata and key phrase tags associated to your area of interest, and Wix will enable you to rank in the major search engines. Moreover, Wix permits you to edit your URL format for every web page to spice up your website’s Google rating. If you happen to aren’t fairly able to put money into web optimization, Wix is an effective begin and requires minimal effort in your half.

Tones of Templates: Wix affords 500+ industry-specific templates that will help you construct your web site. Wix permits you to type and choose templates by to slender down your choices, together with tourism and journey, company, images, ecommerce, music, and extra. The templates are all high-quality and designer made. If you’re fearful about boiler-plate choices, these templates are extremely customizable. You may edit content material, change the positioning identify, delete sections, exchange pictures, and tweak the template to make it your individual. Wix has one of many largest template libraries of any web site builder on the market.  

Versatile Plans: Wix has an reasonably priced entry-level plan if you could create a primary private web site. Must you want extra performance, merely improve to a premium plan for as little as $four.50 monthly. Additionally, Wix gained’t lock you right into a contract. Many web site builders want you to decide to a 24 or 36-month contract for premium options. With Wix, you possibly can select to cancel your subscription at any time. This flexibility works significantly properly when you aren’t certain in regards to the course you need to take together with your net presence.

All-in-One Answer: Along with your Wix subscription, you don’t have to fret about webhosting, area*, SSL certificates, downtime, safety, web site velocity, or any of the sensible components of working a web site. Wix takes care of all that for you, included in your month-to-month subscription. The platform additionally has a really responsive buyer help crew that will help you together with your website’s issues. You may contact buyer help through e-mail, chat, or direct cellphone name.

*Wix affords a free area voucher legitimate for one 12 months with most subscriptions. Area extensions embrace .com, .org, .internet, .biz, .xyz, .area, .photos, .co.uk, and .information.


No Limitless Plans: A large variety of web site builders provide limitless storage or limitless bandwidth. Though Wix offers limitless bandwidth for its Enterprise and Ecommerce plans, there may be nonetheless a storage restrict. This omission reinforces my opinion that Wix is supposed for people and small companies reasonably than massive ecommerce enterprises.

Rigid Templates As soon as Stay: You may customise your Wix’s web site templates to your coronary heart’s content material, however as soon as you’re locked in, that’s it. You can not change your template as soon as your website goes stay. Whereas this won’t be such an enormous downside for a private web site, it could possibly spell hassle down the road for a web based enterprise that continues to develop, morph, and evolve through the years.

You Can’t Export Your Web site: To piggyback on the con above, Wix can lock you right into a long-term dedication even with out a contract. As soon as on the Wix platform, you’re locked in for all times. You can not switch or export your web site to a different platform. Once more, this might not be an enormous deal for a small enterprise or a person. Nevertheless, a fast-growing startup can have issues down the road if Wix can now not meet its wants.  

Wix Pricing

Wix paid plans fall into two classes; Web site Plans and Enterprise & Ecommerce Plans. Every class has particular person tiers, as you’ll quickly uncover.

Earlier than I get to the nitty-gritty of Wix’s pricing construction, there are a few issues value mentioning.

First, Wix’s marketed pricing is predicated on an annual subscription. You’ve the choice of paying month-by-month, however it should value extra. Don’t be shocked in case your month-to-month billing is a bit of larger than marketed on the web site. It’s all within the high-quality print.

Secondly, your free area is just obtainable for one 12 months. After that, you need to pay an annual premium. Moreover, you’re solely eligible for the free area when you pay for the entire 12 months upfront. You lose out on the provide when you select the month-to-month funds.

Wix Web site Plans

Join Area 

Ranging from the far proper, Join Area is essentially the most primary plan. This selection prices $four.50 monthly and doesn’t include a free area. Additionally, your web site will show Wix advertisements. You may nonetheless join your current or customized area identify to your Wix website. This plan additionally comes with:

  • 24/7 buyer care
  • Free SSL certificates
  • 500MB space for storing
  • 1GB bandwidth

A few of the options you’ll be giving up right here embrace the flexibility to add and stream movies in your website, website booster app, social media emblem recordsdata, and customer analytics app (web optimization device).

I solely advocate this feature if you wish to put collectively a easy informational web site or portfolio on the lowest attainable worth. Nevertheless, contemplating that you simply’d have severely restricted bandwidth, Wix advertisements, and a Wix-branded URL, this isn’t the sort of website that would conceivably rank excessive on Google. There are very restricted use-cases for this plan.  


This selection prices $eight.50 monthly and is a superb different to the Join Area for a easy private web site. This plan comes with a free area, otherwise you join a customized area.

This selection affords 2GB bandwidth, 3GB space for storing, 24/7 buyer care, and 30 minutes of video. Nevertheless, you’ll be dropping out on social medial emblem recordsdata, a customer analytics app, a website booster app, and an expert emblem.

Finally, you’re getting deal for a low-traffic however professionally finished web site. You may all the time improve to a better plan ought to your wants change.


This Wix plan targets freelancers and entrepreneurs. It should value $12.50 monthly in alternate for 10 GB of space for storing and limitless bandwidth. You additionally get a free SSL certificates, no Wix advertisements, a free area for one 12 months, one video hour, a customer analytics app, and a website booster app.

If you wish to begin an expert web site or on-line enterprise, the limitless plan will serve your wants higher than the Combo plan for a nominal worth hike.


The value shoots up reasonably drastically with the Wix VIP plan. This one prices $24.50 monthly. For the value, you get all of the options not included within the different plans and a few add-ons. These embrace:

  • Free area for one 12 months
  • Take away Wix Advertisements
  • Limitless bandwidth
  • 35GB space for storing
  • Free SSL certificates
  • Social medial emblem recordsdata
  • Customer analytics app
  • 5 video hours
  • Skilled emblem
  • 24/7 buyer care

I like to recommend this plan for a longtime enterprise eager to make its on-line presence.

Wix Enterprise & eCommerce Plans

If you happen to plan to simply accept on-line funds, Wix affords three tiers underneath its Enterprise & Ecommerce Plans.

All enterprise and ecommerce subscriptions provide:

  • Safe on-line funds
  • Buyer accounts
  • Plans & recurring funds
  • Take away Wix advertisements
  • Customized area
  • Free area for one 12 months
  • Video hours
  • Limitless bandwidth

Enterprise Fundamental

This plan prices $17 monthly and affords 20GB space for storing and 5 video hours along with the above-listed options.

Enterprise Limitless

You get all of the Wix Enterprise Fundamental options, besides this time, you get an extra 15GB (35GB complete) space for storing. This plan prices $25 monthly and ensures ten video hours as an alternative of 5. The excellence between the 2 plans when it comes to choices is negligible typically.

I recommend you begin with the Wix Enterprise Fundamental plan and solely improve to Enterprise Limitless in case you have good motive to take action.   

Enterprise VIP

This tier prices $35 monthly. Probably the most distinguished improve is proprietary buyer care. If you happen to worth buyer help or have nightmares of your website happening at a essential hour, that is the plan for you.

Moreover, Wix Enterprise VIP permits you to create custom-made studies from the info you gather. This performance isn’t obtainable on any of the opposite enterprise and ecommerce plans. Moreover, you get limitless video hours on this plan.

I like to recommend Enterprise VIP for established companies.  

Wix Product Choices

Wix permits folks with little to no coding expertise to create a web site from scratch. To this finish, Wix affords all of the options you would want to create an expert web site.

Wix Editor

The Wix editor is the platform’s most important characteristic, permitting you to create a web site from scratch with little or no coding expertise. This editor is among the many most sturdy on the market, and is intuitive and feature-packed, and might deal with nearly any sort of web site you throw at it.

The Wix editor affords greater than 500 designer-made and industry-specific templates. You may flick thru the templates primarily based on to make issues simpler. You get complete design freedom, together with dragging and dropping template components to get the proper website.

Suppose you’re fearful about your website wanting the identical as everybody else’s. In that case, Wix permits you to add scroll results, video backgrounds, animation and show your textual content and movies. You may also select from greater than 100 fonts with the choice to add your individual.  

Wix additionally permits you to create a mobile-optimized website independently of your desktop website. Moreover, the Wix Cellular app lets work in your website from a smartphone (hopefully one with a big display!) or a pill.

Total, Wix affords glorious design flexibility with out being too overwhelming for newbies. This web site builder treads the skinny line between being feature-rich and simple to make use of.

Wix Synthetic Design Intelligence (ADI)

If you’re pressed for time or the platform’s performance is proving a bit of overwhelming, Wix can actually construct the positioning for you.

The ADI affords a hands-off strategy to personalized web site constructing. Merely enter your social media profiles (Twitter, Fb, Instagram, and so on.) or web site. The AI will extract enterprise info from these pages and create the primary draft of your web site.

You may then tweak and customise the positioning to suit exactly what you’re on the lookout for. To make your job even simpler, the ADI characteristic affords useful suggestions and prompts all through the method that will help you create the proper web site.

Wix succeeds at pushing boundaries, and this Wix ADI is a characteristic you gained’t see too usually in the marketplace.

Velo by Wix

Though Wix primarily focuses on folks with minimal to no expertise creating a web site, this platform does have one thing for amateurs and extra skilled net builders.

Velo by Wix affords extra freedom to create the web site simply the way you need it. Wix permits you to use your supply management instruments and code editors and work in your surroundings of selection or on-line.

Moreover, you should use exterior information sources or use Wix’s built-in databases. Velo by Wix makes use of an open platform, permitting you to connect with an exterior information supply and third-party information sources.

Wix Skilled Suite of Options

Wix has all of the instruments you would want to create and preserve your web site. Most plans provide a free customized area identify with the choice to attach your current area. You additionally get free web site internet hosting and an expert mailbox full with a personalised e-mail to match your model and area identify.

Moreover, Wix affords contact administration that will help you gather and handle contacts and subscribers from a single dashboard. Further options embrace:

SSL Certificates: Wix affords a free SSL certificates that will help you with web site safety and SEO.

Social Instruments: You may simply join all of your social media accounts to your Wix web site.

Analytics: Wix retains observe of your net efficiency, together with in-depth stats that will help you make data-driven choices.

Contemplating that Wix principally targets small companies, freelancers, and people, it’s exhausting to fault its characteristic go well with. Its all-in-one strategy to web site constructing takes an enormous load off your again when creating your on-line presence.

Wix Enterprise and Ecommerce

One other space the place Wix excels is its industry-specific choices for companies and ecommerce websites. First, Wix permits you to construct a web based retailer from scratch. Ecommerce options embrace a storefront, order-tracking, custom-made transport and tax guidelines, coupons and reductions, and a number of cost strategies, amongst different options.

Whereas these options work properly for a small enterprise, Wix isn’t properly suited to a big on-line enterprise that depends totally on on-line gross sales. For starters, Wix solely helps a handful of cost strategies. There’s a good likelihood a big firm will want the assistance of third-party cost gateways to get round this limitation.

Moreover, its built-in ecommerce options aren’t all that highly effective in comparison with opponents resembling Shopify. 

On the upside, the industry-specific ecommerce choices embrace:

  • Wix Reserving
  • Wix Shops
  • Wix Weblog
  • Wix Music
  • Wix Pictures
  • Wix Occasions
  • Wix Movies
  • Wix Eating places

With these choices, you get industry-specific templates, options, and performance. This method makes your work a lot simpler.

For instance, Wix Bookings permits you to settle for on-line funds, settle for bookings across the clock, and ship auto-reminder emails to your purchasers. Wix Pictures permits you to tweak your picture’s sharpness and high quality, safe your photographs with built-in watermarks, and show your photos in over 30 galleries.

You could want a extra sturdy web site builder for a big ecommerce retailer. Nevertheless, for a small enterprise, skilled weblog, or freelance enterprise, Wix ticks all of the bins.

The Greatest Web site Builders

To get a extra complete view of how Wix stacks as much as the competitors, please make sure you try my Prime four Greatest Web site Builders publish.

  1. Wix – Greatest for basic use
  2. Weebly – Greatest for learners
  3. Shopify – Greatest for eCommerce
  4. WordPress – Greatest for content material administration

Total, Wix is an distinctive web site builder for a choose group of individuals, together with small enterprise house owners, freelancers, professionals, and bloggers. Whereas Wix additionally works properly for small ecommerce companies, it’s possible you’ll have to look elsewhere in case you are creating a large on-line enterprise. Wix is user-friendly, extremely purposeful, and affords glorious worth for cash.  

Consulting with Neil Patel

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